ShopKo Store #001: ShopKo's original store (and updates, too!)

I decided to take a break from creating blogs on East Town Mall to give you a look at the original ShopKo store location on 216 Military Ave. in Green Bay, Wisconsin. Although it may not look like much, the store still has the previous logo used from 1992 to 2007, and it also has an unusual appearance, with a two story storage room tower facing the railroad tracks. The store was built in 1962, and currently holds the record for the nation's oldest ShopKo store. There is also a plaque commemorating its status as the oldest location in the front entrance, on the left wall. A supermarket, known as Sure Way (later Jubilee Foods) shared the building until 2004, and still remains vacant to this day. The store itself, has an L-shaped floorplan with a front and back entrance. The store still continues to operate, despite its dated appearance (I do hope they remodel this store in the future). The store has a different layout from most newer ShopKo locations, the clothing departments are on the right side of the store, the home furniture department is located near the storage tower, the toy department is located in the back, the candy & grocery department is located near the optical center and pharmacy, the electronics department is located towards the center of the store, and customer service is located near the bathrooms, rear entrance, and the employee break room. The store also has a high-rise sign on the parking lot that can be seen from the alley between Toys "R" Us and the abandoned Cub Foods near where the Batters' Box used to be. A sign like that is quite unusual for the fact that it looks like a sign you'd see along the Interstate. If you want to see more pictures, please check out my page at Flickr (Sponge1987).

If you have anything to add, please comment.

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On a side note, I've also updated the appearance of my blog, including a more detailed profile of myself. I also added a few new features, including some news links off to the side. I would also like to thank those people who I invited to the page. Thanks for your support. :)

East Town Mall: Past, Present and Future (Part Two): The Missing Skylight

East Town Mall's layout has changed radically since its opening 1982, having been through a few renovations since the late 1990s, a few years after Prange Way went under. As you can tell by the pictures below, you can see that a diagonal seating court has been removed, in order to give Office Max some space in the mall. The parallelogram-shaped skylight has been boarded up, but the top of it can still be seen in aerial photographs of the mall itself.

The skylight which was sealed up during the mall's big makeover in the late 1990s,
inside Office Max. The tiles were cut off before Office Max.

The two pictures above show what remains of the gutted seating court before Prange Way's entrance.

I hope all of you enjoyed the second part of my blog about East Town Mall. Stay tuned for Part Three.

East Town Mall: Past, Present, & Future (Part One)

Hello everyone! Long time, no update. I would like to begin with this blog on East Town Mall, a tiny shopping center in Green Bay, Wisconsin located on 2350 East Mason Street that opened in 1982, and is recently undergoing a big renovation. East Town Mall's original anchors included Prange Way and Kohl's. Original tenants included DEB, Thom McAn, id, Braun's, Little Professor Book Center, Radio Shack, Scanlan Jewelers, Master Cuts, Claire's Accessories, Regis Hairstylists, GNC, Hallmark Gold Crown, and Payless ShoeSource as well as few others, including some restaurants, clothing boutiques, record stores, and stores from other categories. East Town Mall's popularity has waxed and waned over the years, since Green Bay had a few other shopping malls, such as Port Plaza, Bay Park Square, and Green Bay Plaza, as well as countless strip malls and big box stores like Wal*Mart, Kmart, and the regional favorite, ShopKo.

Here's a list of tenants that have been located at East Town Mall in the past 20 years:
Department Stores

• Prange Way
• Kohl's

Clothing, Shoes, Accessories & Jewelry

• Payless Shoes
• Thom McAn
• Scanlan Jewelers
• Claire's
• id
• DEB
• Casual Corner
• Braun's
• Fashion Bug
• Christopher & Banks
  

Toys, Hobbies, & Gifts

• Toy Works
• Teddy's Imaginary Friends
• Hallmark
• Hobby Lobby
• Consign It!
• Magical Moments
• Wirlwind Wonders
• Turquoise Leathers & Treasures
• Schroeder's FTD Flowers
• Spirit Halloween Superstore
  

Entertainment

• Budget Cinema
• Radio Shack
• Little Professor Book Center
• Dave's Book Center
• Video Game Kingdom
• National Record Mart
  

Furniture

• Inside Home Furnishings

Office Supplies

• Office Max

Health & Beauty

• Glamour Nails
• Regis
• GNC
• Bath & Body Works
• Master Cuts

Pet Supplies

• PetCo

Dollar Store

• Dollar Tree
  

Restaurants & Food Specialty

• Schlotzsky's Deli
• Great Lakes Sandwich Co.

Services & Professional

• Beneficial
• Community Resources
• Mall Office

If you have some stores that were located at East Town Mall to add to this list, please reply. I do remember a pizza place and an ice cream shop, but do not recall the names of them.

Say hello to a good blog about ShopKo: Revisiting ShopKo's History.

I'd like to begin this month a revised article on the history of ShopKo. Currently the nation's largest regional retailer, ShopKo was established in 1961 by pharmacist James Ruben, formerly of Chicago, Illinois, who had envisioned a discount store combined with a pharmacy and eye care center. ShopKo was originally going to be called Shopco, but the name was changed immediately following his announcement. The first ShopKo location opened in Green Bay, Wisconsin on Military Avenue in 1962. ShopKo opened its second Green Bay location on the east side on Main Street (later Copps Food Center, torn down for new location) in 1966, which moved to its current location on East Mason Street next to East Town Mall in 1988. In 1971, ShopKo announced plans to merge with SuperValu of Minneapolis, Minnesota. The merger lasted until 1997, when the buy-back from SuperValu was completed. That same year, ShopKo's corporate headquarters opens on Pilgrim Way in Ashwaubenon. ShopKo's primary rivals from their beginnings in the 1960s to the 1990s were Kmart, Copps Discount Stores, and the H.C. Prange-owned Prange Way, who wound up in a discounter tug-of-war with ShopKo in much of the 1970s, 1980s, and up until their demise in the mid 1990s. In 1979, ShopKo opens its Ashwaubenon store on Oneida Street. This location is part of a shopping center known as Bay Park Square which has been set to open in fall 1980. ShopKo teamed up wtith SuperValu to open up a hypermarket, called Twin Valu, in Cuyahoga Falls, Ohio. Twin Valu was similar to Wal-Mart's Hypermart-USA and Supercenter concepts, as it contained general merchandise on one end, and groceries on the other. When ShopKo opened its 100th store in 1990, ShopKo became a publicly held company. Competition from other retailers like Wal-Mart and Target soon followed when ShopKo expanded outside of the Midwest. In 1991, ShopKo introduced a new merchandising strategy, Vision 2000, as well a new logo, which utilizes the Crillee Extra Bold Italic font, as well as the colors, red white, and blue. In 1996, ShopKo announced a deal to merge with Youngstown, Ohio-based PharMor, which fell apart in 1997. ShopKo went back into expansion mode when they bought out Penn-Daniels Inc., owner of Jacks Discount Stores. ShopKo enters a few new markets with the acquisition of many former Venture locations in 1998. In late 1999, ShopKo opens up a new prototype store in Meridian, Idaho, a suburb of Boise. ShopKo opened its first stand alone pharmacy, ShopKo Express, in Ledgeview, Wisconsin in 2003. In 2005, all three Colorado locations close, and two of the tree have been converted to JCPenney. In 2007, ShopKo introduces a new logo, sans the CamelCase "K", and a prototype store in Suamico, Wisconsin, which opened in 2008, featuring a slew of new features, such as smaller checkouts.

Welcome to BlogKo, The Wisconsin Retail History Blog.

Hello everyone, I am ShopKoFan, from the Ames Forums. If you're wondering where I got the inspiration for this page, I've seen many different pages (including blogs and messageboards) out there devoted to retail and retail history (such as Labelscar, Malls of America, The Caldor Rainbow, Deadmalls.com, and Pleasant Family Shopping), and not very many of them are region-specific. I've devoted this page to the life and death of Wisconsin retail. If you're from Wisconsin and like retail history, this is the site for you!